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Justin Ashurst

Justin Ashurst

Founder, SyncStudio. Justin Ashurst is the founder of SyncStudio. He previously co-founded Hyperise and was CTO/COO at AppInstitute. He coaches at Scalewise and writes from Nottingham, UK.

Small business owner reviewing video analytics on laptop thoughtfully

Why Small Business Video Marketing Stops Working: 5 Mistakes to Avoid

Five video marketing mistakes small businesses keep making, the single root cause behind them all, and where the fixes live. A diagnostic for 2026.

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pricing psychology for small businesses

Is TikTok Still Worth It for Small Businesses in 2026?

TikTok's 2026 follower-first shift changed what small business success looks like. Three conditions that decide whether TikTok is worth your time.

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